Lune & Wild

Lune & Wild

A new brand to feed curiosity

A new brand to feed curiosity

Partner

Lune & Wild

Location

London, UK

People

Brand Strategy → Porridge Studios
Pack Imagery → Ben @ Bayou
3D → Matthew Gilbert
Motion → Inês Delicioso
Typeface → Kalakala

A joyful identity to feed curiosity and raise the bar of children's nutrition.

Info

Lune & Wild are on a mission to raise the bar of children’s nutrition through quality organic snacks and meals. Together, we created a joyfully handmade identity, designed to feed curiosity. A major rebrand for L+W that's lead to epic growth and supported their launch on Ocado.

Idea → Feeding Curiosity

We needed to connect children to the joy of quality food and mealtimes. So, naturally, we created an organic, flavoursome brand designed to hero the ingredients 🥒🍅🧄🥥 and spark curiosity.

We needed to connect children to the joy of quality food and mealtimes. So, naturally, we created an organic, flavoursome brand designed to hero the ingredients 🥒🍅🧄🥥 and spark curiosity.

Idea → Feeding Curiosity

Process

Process

Alongside a suite of hand-cut ingredient illustrations and iconography, we used playful typography to bring flavour and joy to the brand voice—full of character and imperfection.

Alongside a suite of hand-cut ingredient illustrations and iconography, we used playful typography to bring flavour and joy to the brand voice—full of character and imperfection.

Process

Lara Rodgers
Lune & Wild Co-founder

Lara Rodgers
Lune & Wild Co-founder

"Wild People really understood us, our values, and the joy that L+W bring to the table. The result surpassed our wildest expectations, and we've since raised £2m in investment."

"Wild People really understood us, our values, and the joy that L+W bring to the table. The result surpassed our wildest expectations, and we've since raised £2m in investment."

Lara Rodgers
Lune & Wild Co-founder

Let's create a meaningful difference
Let's create a meaningful difference

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