Lune & Wild

Lune & Wild

Feeding Curiosity

Feeding Curiosity

Partner

Lune & Wild

Location

London, UK

People

Brand Strategy → Porridge Studios
Pack Imagery → Ben @ Bayou
3D → Matthew Gilbert
Motion → Inês Delicioso

Info

Lune & Wild are on a mission to raise the bar of children’s nutrition through quality organic snacks and meals. Together, we created a joyfully handmade identity, designed to feed curiosity. A major rebrand for L+W that's lead to epic growth and supported their launch on Ocado.

Idea

We needed to connect children to the joy of quality food and mealtimes. So, naturally, we created an organic, flavoursome brand designed to hero the ingredients 🥒🍅🧄🥥 and spark curiosity.

We needed to connect children to the joy of quality food and mealtimes. So, naturally, we created an organic, flavoursome brand designed to hero the ingredients 🥒🍅🧄🥥 and spark curiosity.

Idea

Process

Process

Alongside a suite of hand-cut ingredient illustrations and iconography, we cooked up a custom typeface to bring flavour and joy to their brand voice—full of character and imperfection.

Alongside a suite of hand-cut ingredient illustrations and iconography, we cooked up a custom typeface to bring flavour and joy to their brand voice—full of character and imperfection.

Process

Lara Rodgers
Lune & Wild Co-founder

Lara Rodgers
Lune & Wild Co-founder

"Wild People really understood us, our values, and the joy that L+W bring to the table. The result surpassed our wildest expectations, and we've since raised £2m in investment."

"Wild People really understood us, our values, and the joy that L+W bring to the table. The result surpassed our wildest expectations, and we've since raised £2m in investment."

Lara Rodgers
Lune & Wild Co-founder

Let's create a meaningful difference

Let's create a meaningful difference

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