The Earth Beneath Our Feet

The Earth Beneath Our Feet

A Story Behind Every Bottle

A Story Behind Every Bottle

Partner

The Earth Beneath Our Feet

Location

Franschhoek, SA

People

Creative Director Ed Hatfield
Photography/Film Freddie Reed

Info

In an industry often defined by wealth and luxury, The Earth Beneath Our Feet takes a more grounded approach. Built on a small-scale share-farming model in South Africas Franschhoek Valley, their wine heros the hands behind every bottle - caring for the land, empowering the people who work it, and crafting wines with a distinct sense of place.

Idea - A Story Behind Every Bottle

We wanted to bring buyers a little closer to the hands behind the bottle. Handwritten diary notes add a personal touch, capturing moments from the vineyard and making every bottle feel like it has a story to tell.

We wanted to bring buyers a little closer to the hands behind the bottle. Handwritten diary notes add a personal touch, capturing moments from the vineyard and making every bottle feel like it has a story to tell.

Idea - A Story Behind Every Bottle

Process

Process

The brand leans on it's surroundings, with colours inspired by the land, rocky textures, and linework with a personal touch and distinct sense of place.

The brand leans on it's surroundings, with colours inspired by the land, rocky textures, and linework with a personal touch and distinct sense of place.

Process

Brand Film
By Freddie Reed

Brand Film

by Freddie Reed

Sam Hatfield
Founder

Sam Hatfield
Founder

Wild People went above and beyond to understand our values, and to see not just how we made our wines, but why we made them. Building us a brand with feeling and real clarity of purpose.

Wild People went above and beyond to understand our values, and to see not just how we made our wines, but why we made them. Building us a brand with feeling and real clarity of purpose.

Sam Hatfield
Founder

Let's create a meaningful difference
Let's create a meaningful difference

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